1. What is IP and what is the essence of IP?
?1. IP is far away from us. WeChat personal IP is the closest position to us.
?2. The essence of IP is an obvious label for oneself in a certain professional field, which is recognized by more people and has a certain influence. IP = professional accumulation + reality influence.
?3. The future direction is towards IP power, IP power = output power x organizational power x KOL attribute value
< p> ? KOL: A common name for some professional opinion leaders in a certain field.
? Output power: To influence others is to sell yourself. To sell yourself, you must learn to output. Output methods: text, voice, pictures, emoticons, etc.
? Organizational ability: output by yourself, and then set up a stage for everyone to output together. The place is lively, there are more and more people, and you have a professional expression direction in a certain field.
2. Self-awareness
Golden sentence: How far you can see the essence, how far you can go.
Regarding the uncertainty of the future, only by raising your awareness can you see more of the essence and face future risks.
eg: Facing the Spring Festival epidemic, most people are anxious and there are many negative reports. Teacher Yang’s focus and eyes are on the people in front of us. We cannot compete in the face of disasters. , we cannot add obstructions or expand disasters. All we can do is do our best at the moment and give some warmth. I posted a copy of this year’s Spring Festival theme “Cherish the people in front of you” and it was retweeted many times. The biggest difference between humans and animals is love and courtesy.
Cognition determines your behavior, repeated behavior forms habits, habits form character, and character shapes destiny. Fate cannot be changed, luck can be changed, power is given by destiny, and there is no emotional internal friction. Cognition determines destiny, and all my own affairs are related to me.
First, my relationship with myself. Acceptance is the beginning of being yourself. Everything today is the accumulation of past cognitions. Fully accept yourself from the inside to the outside and truly be yourself, rather than becoming what others think of you.
What are the key factors to improve your decision-making ability?
1. Confidence. Lack of self-confidence is often caused by setting limits for yourself. Confidence comes from talent, exploit strengths and avoid weaknesses.
2. Self-consistent. Not to be swayed by the world, not constrained by reality, and have the logical and self-consistent ability to think independently. "Don't destroy other people's happiness, maybe it's the best for them at this moment." Self-consistency is the ability that everyone needs to improve themselves.
3. Be enterprising, not limited to the present, and be willing to work hard for future results.
Second, my relationship with others. It doesn't matter whether you like others or not. What matters is whether you can get along better with others. Self-esteem, face, and emotions are not important. What is important is your own goals and what you want to focus on. This is a mature adult who is responsible for his own actions. The perfection of self-personality is based on the relationship between people. A gentleman is good every day. Take responsibility for your own emotions, be the master of your emotions, jump out of your emotions, and face things. Every emotional stuck you encounter is an opportunity to improve your personality.
Third, my relationship with the world. Life affects life. Every individual has his own brand. Small individuals have shining points. A life without self-realization has no spiritual expectations. Every girl has her own different talents. How many people she has helped, influenced, and achieved is very important. Create IP, create links and role models around you, no matter how small an individual is, you can have your own brand and find your own "best".
?3. How to create a personal IP?
? Brands start from WeChat IP, which allows many people to find points to link to you, from passive drainage -> mind possession -> increasing trust -> passive drainage, forming a closed loop , you should keep outputting in your circle of friends.
? 4 ways to create a personal IP:
? 1. Find your position and where your talent lies ;
? 2. Create an image that matches the positioning;
? 3. Continuous interaction;
< p>? 4. Write your IP story.
How to find the right position and the right direction of talent?
? Find the right direction:
1. Talent software testing;
2. Quiet and think about what you spend the longest time doing. LookBooks, writing or playing games;
3. Find your interests and what you are interested in;
? Digging Features:
1. Find competitors, find benchmark competitors, and find what you do better than others;
2. Dismantle the subdivisions and find the vertical subdivisions;
3. Find the word "most" and find your personal positioning.
How to create an image and create a good temperament online?
1. Change the avatar. The avatar makes others feel like you are talking to a real person. The front and side face of the person, the full body photo, do not use black and white, and the background is clean and reliable.
2. WeChat name. WeChat names are easy to remember, easy to associate, and easy to like. It’s best not to use a WeChat nickname like XX’s mother, or a name without a self, and place the symbol after the name.
3. Interaction: In an era where people are connected, interaction is needed for linking. By following, you can see who has started to interact with you, and by their comments and likes, you can see who is following you. People who like and comment will immediately go to the link to discuss this topic in depth. Shallow interaction – focus on likes and comments. Deep Linking – Private Message. Strong interaction - communicate by phone.
Don’t copy the output of opinion leaders. You must understand and internalize it and express it in your own language. When you not only train yourself, become aware of yourself, and find your own position, your IP will come out.
4. IP story. Story power, rise and fall patterns. The measure of a person's success is not when he succeeds, but when he rebounds when he hits rock bottom.
? 4 tips for writing IP stories:
?1) Don’t have too many words;
?2) Narrate with more scene descriptions;
< p> ?3) On a main line, the main line is clear, and don’t distract others (career is career);
?4) Speak out your original intention and purpose. What does it do, what is its significance (who can it help).
Jia Shao: How is a personal IP worth millions created?
Five key points in creating a personal IP:
1. Positioning the IP
This means that we must first understand ourselves To create an IP for positioning, we need to know who we are and be able to clearly tell others who we are. When positioning IP, we need to involve six dimensions.
The first dimension, naming and positioning
What kind of name can you choose that others can remember? This is something to consider before making IP. The first angle is what kind of name we should choose. It represents your positioning. The name can convey your style. The name can tell others what kind of story you want to tell me and what kind of content you want to provide. .
The second dimension, role positioning
What kind of role do you want to play, and then pass on your IP, entertainment character, or pastoral style character, and then And your dressing style, it all belongs to role positioning.
The third dimension, story positioning
What kind of stories we want to spread to our fans must tell what you are good at. A person cannot tell what he has experienced. , you won’t be able to convey the feeling.
Even if you transfer a lot of knowledge from the Internet, you still can't tell the charm, and you still can't convey the meaning behind the story. Therefore, the stories you tell must be ones you have experienced before, making it easier to impress consumers and audiences.
The fourth dimension, discourse positioning
What kind of advertising slogan should we write for ourselves so that others can remember us at the end or beginning of the short video, every time Keep repeating this statement so that customers and listeners can form a unified understanding and continuous understanding.
The fifth dimension, scene positioning
What kind of scene should we use to complete the story we set? This is where we have to make scene selection.
The sixth dimension, media positioning
What platform do we use to communicate? When we choose a medium and a platform, we choose an area we want to study. For example, if you want to spread on Himalayas, you have to study the rules of Himalayas. If you want to spread on Douyin, you need to study the rules of Douyin.
So the medium determines which one you want to studyMedia, these are the six dimensions of positioning IP.
2. Content IP
After you have positioned your IP, we also need to consider which major our content is in, so we must continue to focus on your field. Produce content and accumulate it. If it cannot be sustained, don’t start it. If you try it in a superficial way, it is better not to start it.
So when you want to start producing content in a certain field, you must remember to start and continue. The content is divided into 4 structures, called sounds, pictures, texts and videos. There are only 4 formats on the Internet, namely sound, text, film and television.
Use whatever you are good at, and continue to produce content in this field. Some people are not suitable for sharing in short videos, so you should not make short videos. Some people are not suitable for voice work. , you don’t have to do voice acting either, so find what you are good at and let your fans remember you.
3. Symbolic IP
Symbolic IP refers to whether we can symbolize, label, and continuously output and spread our own IP quickly, just like emphasizing the need to design a company Just like the logo, you can design your own IP symbol. When designing your own IP symbol, there are three key points.
Point 1. Uniqueness
Let others know what is the difference between you and others? Let your fans know clearly that you are unique.
Point 2. Labeling
They form this understanding, and then they can find you through labels.
Point 3. Easy to recognize
Your symbol can be recognized by others at a glance. Only by recognizing it at a glance can the cost of communication be reduced.
4. Product IP
It means that the productization of personal IP is also a product. Therefore, only after the personal IP is productized can sustainable profits be generated.
So we need to open up the relationship between personal IP and product IP. Just like the cultural and creative products of the Forbidden City, the Forbidden City has a strong historical heritage, and the cultural and creative products it produced once became popular on the Internet.
Of course, it can continue to lead consumer consumption today. The core reason is that it can combine the historical heritage of the Forbidden City with cultural and creative products. The connection point between the historical heritage and modern style is to restore it into products.
5. Disseminate IP
Whatever media you use to disseminate, you must form your own fan matrix, build your own fan community, and constantly come and go to develop your own die-hard fans, no matter how good it is If the content is not disseminated, there is no way to form an IP.
So when disseminating, advertising promotion may be used, or it may be natural dissemination. What is also needed is to gather fans together to form their own independent community, and then form a network to disseminate IP matrix.
Hello everyone, I am the partner of HiTui Academy - Jia Shao. This article is the (part two) of the Personal IP Building series!
ip callBuilding is a very systematic process, but in order to make it easier for everyone to understand this IP building, here is the simplest way for everyone to understand this thing and learn it!
To put it simply, IP creation is to create a star. To make a person into a star, internet celebrity, or someone that everyone knows and recognizes, then he becomes an IP. ! After becoming an IP, no matter what you sell or provide other services, there will be support. This is a great phenomenon. I hope everyone can become an IP, including myself of course! This is the benefit and superiority that IP can bring!
Where should IP creation start? When building IP, you must consider these two factors!
1. What did you do to create this IP? That is positioning!
Let’s talk about this rhythm or step first. The first step in creating an IP is to find out your personal positioning. If you don’t know the positioning, it is meaningless! Speaking of positioning here, I recommend everyone to read a book - "Positioning". This book is very good. It can help everyone better understand the word "positioning" and learn about how to position yourself!
First point, if we want to build your IP, we must know what our positioning is? If you position yourself as a self-media, you need to publish articles frequently, express your opinions frequently, communicate with others frequently, and let others know what you mean and your value! If you want to build yourself into a person who loves to learn and is enthusiastic, then you may have to help others frequently and write your own articles to explain your views. Over time, you will become an enthusiastic IP! You often post in your articles who you helped today and what you learned from helping them. In this case, it actually belongs to what you want to do based on your positioning. Created by IP!
The second point is that you need to set up some basic links and content according to your own positioning! For example, is there any information about you on Baidu? Do you have an encyclopedia? Does anyone know you? Are the number of people who know you increasing? Does anyone remember the views you expressed and recognize your attitude? Does anyone know where to find you?
IP creation requires these things to pave the way! After you have your positioning, you need to have some basic information about yourself online to cover it! The more content you have, the better. For example, there are a lot of talks about you in Baidu, and there are even press releases about you. This is a very big influence.Advantage! Just like when working on Baidu Encyclopedia, if there are no recommended articles from official media, you personally will not be able to pass the establishment of the encyclopedia! This means that Baidu Encyclopedia actually also depends on other media’s attitude towards you and some recognition of you! This attitude and recognition are actually paving the way for your IP and covering it!
The third point is exposure! The greater your exposure, the more helpful it will be for the success of your IP! Every exposure is equivalent to recharging your energy. The more energy you have, the more people will see you. If more people know you, your IP will definitely become successful!
When you have a clear positioning and continue to strive for opportunities to be exposed, then even if you do nothing, you will eventually become an IP! Even if it takes a little slower, you will succeed in the end!
At the same time, if we want to be popular, we have to have something that makes others remember you, right? For example, why do you remember Sister Feng? Why do you remember Wang Sicong? What are the characteristics of such IPs? You can think about it! You have a fixed understanding of these people, and they also have their own characteristics. Then these characteristics can be continuously strengthened in the minds of users through their constant exposure, and this kind of strengthening will be more than their own. That’s it for IP, right? On the other hand, most people don't have this kind of IP. Firstly, it's because they don't have a clear positioning. Secondly, if they are not active and hardworking, and cannot get more exposure, it is naturally difficult to achieve IP!
The fourth point is, what does an IP ultimately need? What is needed is for others to see him, see his actions, see his efforts, and see what he is doing! For example, if a star is very popular, if there is no news about him later, his IP may slowly disappear, his fame will slowly decline, and eventually there will be no appearance price, because no one is willing to pay for him. Pay the exit price! Is it true?
So for an IP, he should be very active and diligent, constantly active in the circle, and the more active he is, the more he can strengthen his IP!
The fifth point is to learn to leverage. For example, if a community holds an event and you actively participate and share, then this is actually a kind of leverage! While we are delivering value, whether you participate in sharing or borrow the power of other celebrities, it also delivers energy to us in the opposite direction, allowing us to get more exposure, right? By leveraging the basic characteristics of your basic information so that more people can see it, your characteristics will come; if you continue to share and deliver value, your IP will deepen; in this case, IP is easy to create! So when we see a good opportunity, we have to think about how to have a relationship with him and getFire opportunity!
Please remember the IP positioning I am talking about here. One is the positioning of skills, and the other is the positioning of character!
Take Jiashao myself as an example, because I am engaged in the Internet industry and am a personal webmaster. I have also been doing micro-business, Taobao customers, operating online earning projects, etc. . Then I position myself as a guide who helps novices continue to grow in WeChat business, Taobao, and online earning and avoid detours! Help them better understand online earning, Taoke, self-media, micro-business, etc., and share some of the emerging online earning things as well as techniques and gameplay to attract traffic and fans, so that they can avoid detours! Because my skill positioning, that is, function positioning, is to help others!
Another positioning is the positioning of character! Regarding the previous skill positioning, I don’t need to have a very deep understanding of each skill. I can admit that I am deficient in some areas, but I personally must be reliable, so people often ask me some questions, some of which I don’t understand very well. , I will also tell him directly! When you do this kind of creation, more people will believe you, because I am telling the truth and I am not lying to them!
The above is a case we talked about, you can take a look. In this case, as more and more people pay attention to this industry, more and more people will know me! In addition to your skill positioning (functional positioning), you also have a very reliable character positioning, a very down-to-earth person who is willing to share and communicate with everyone. Then at this time, your network will become wider and wider, and you will accumulate more and more fans, and you will achieve your own success without knowing it.
2. Through what channels can others learn more about your IP!
The first is to write down your positioning clearly. So where should this positioning be written? You can write it on your own official account introduction, your own third-party blog, QQ space introduction, etc.
The second channel through which others can learn more about your IP?
Please remember that if you want to do well, all you need to do is to manage your own QQ space and your own public and personal accounts. Don’t take it for granted. It's a very difficult thing to imagine. In fact, you just need to share a little bit of what you experience and learn every day! Even if it’s very simple or sometimes you feel particularly naive or silly, don’t worry about it. You just need to write these things out, because everyone you write will be valued.Someone you don't know is going to see it, is going to read it. All these efforts are training you to continue to grow. Of course, conversely, if you want to ask yourself to become particularly good all of a sudden, to be honest, this is impossible, right? So when you encounter this kind of situation, just be calm and calm!
Everyone only needs to remember the two points mentioned above and then do it. So what should we do?
First, position your own QQ space, WeChat personal account and WeChat public account! Usually all you have to do is hang out in groups, constantly participate in discussions, learn about the latest trends, share, and improve your skills.
Second, cultivate your own fans by constantly writing articles, posting to public accounts, posting to Moments, and posting to QQ space. Then find channels to publish, through submissions, self-media platforms (Toutiao account, Dayu account, etc.), third-party blogs (Sina, NetEase, Tianya, etc.), Zhihu, Douban, etc., and publish the article. Anyway, the more the article, the better. good. Baidu Knows, Baidu Tieba, Tianya Forum and some popular forums are also going to post. The key to this stage is execution. Thereby attracting and guiding your fans and letting them better know what you are about.
Third, by paying attention to the dynamics of the Internet and through your own actual operations, you can deepen your understanding of the entire circle and the entire project, and improve your influence in the circle. Make more friends at the same time! So it is through this situation that more and more people will recognize you, and over time your IP will become the same!
If you want your IP to become popular faster, here are some tips to help you:
< p> First, participate more in discussions, participate in more discussions and interactions in the group, and express your own opinions.
Second, you must seize the opportunity to be popular, actively share in the group, and help others. Every opportunity you grab is to allow yourself to come into contact with more people. When you come into contact with more people, your value will come out!
So when this happens, you need to deal with it calmly. Slowly you will win, and your IP will become yours! So don’t be anxious, just settle down slowly and seize the opportunity. It’s a matter of course. It’s easy to say and difficult to say!
Finally, I hope that everyone can take action and insist on posting in QQ space, insist on posting in Moments, and insist on writing public accounts. In short, it is to expose through multiple channels!If you don’t know what to write, you can read more articles in related fields. You can also complain, but every word you say is a true expression and can help you gain more fans! When you want to attract fans, you have to think of them as falling in love. Think about how to make them fall in love with you. It will be much easier to create an IP. So building an IP is actually about falling in love with yourself!
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